26 januari schreef het Innocent een prijsvraag uit. (Check ook zeker de reacties) Uiteraard mocht het publiek de shortlist beoordelen en nu zijn dan de winnaars bekend. Het idee is op zichzelf al super grappig. De uitwerking is ook slim.
Sowieso een cool merk: Innocent… Zo ziet hun kantine eruit!
EXTRA: Innocent was founded by three Cambridge graduates – Richard Reed, Adam Balon and Jon Wright; at the time they were working in consulting and advertising. The three were friends at St John’s College. In 1998, after spending six months working on smoothie recipes and £500 on fruit, the trio sold their drinks from a stall at a music festival in London. People were asked to put their empty bottles in a ‘yes’ or ‘no’ bin depending on whether they thought the three should quit their jobs to make smoothies. At the end of the festival the ‘YES’ bin was full, with only three cups in the ‘NO’ bin, so they went to their work the next day and resigned (bron: Wiki)